Hi, I'm Nicole.
I grow businesses in digital media and AdTech: 16+ years in leadership, from start-up to multinational group, across Europe, North America and Australia.
EXPERTISE
Partnerships & growth
External partner acquisition & development & new business
Retail media & AdTech
Ad products, platforms and the ad-tech decisions behind them.
Product management
Roadmaps and products from 0 to 1, and from 1 to scale.
Performance marketing
Channel mix strategy, Attribution and Optimisation (CPM, CPC, CPI to CPA)
B2B marketing & PR
Positioning, branding, graphic design, events and press
Transformation
Post-merger organizations, change management, OKRs and change that sticks.
Let's talk.
Based in Dresden. Working in German and English.